Digital Ecosystems Stand. Webit Congress

Digital Ecosystems
Istambul, Turkey

The Digital Ecosystems stand was designed with a pixel-like structure as a starting point. The company needed an appropriate atmosphere to present their services for digital marketing activities at the biggest booth of the Istanbul Webit Congress, Turkey.
According to the displayed product attributes, the stand has to be technological, light weighted and open. Therefore it is produced only using “smart” materials.
In addition, a good logistics plan is needed to be able to transport it, because most of the pieces are produced and pre-assembled in Barcelona, 3.000 km away from Istanbul.
We design a modular building system composed by metallic cubes made of 1 mm thick aluminum folded sheet. Each cube is 60 cm tall, it weighs only 2,9 kg, and it’s made of 12 laser cut aluminum pieces.
Modules can be folded into flat boxes to optimize their storage and transportation. The strength of the entire structure is given by the connection of dozens of them. For the Digital Ecosystems stand we use around 300 units.
The resulting booth is framed by a 3,60 m tall modular wall. Cubes are painted in black using automobile coating technology. The ones located at sight height are painted in bright colors matching the Digital Ecosystems brand colors.
The stand creates an isolated atmosphere from the rest of the pavilion, and builds a unique space where commercial activity is combined with conferences and social interaction.