Designing America

Fundación Consejo España-E.E.U.U
Madrid, Spain

The exhibition Designing America. Spain’s imprint in the US was held at the Biblioteca Nacional of Spain, from 4 July to 12 October 2014. After Madrid, it has been travelling through different cities in the United States.

In this exhibition, the spanish contribution in building the land, landscape and cities in the United States is displayed from the first foundations to the present day.

This influence is mainly shown by the cartographic funds accumulated by the National Library of Spain, but there is also room for technology, always with an informative and rigorous approach.

On the walls, maps are displayed along with information panels that divide the contents of the exhibition thematically. The whole exhibition is distributed following a black line that runs along the wall perimeter and serves, as well, as a link between the different contents.

The exhibition has been organized by the Fundación Consejo España-Estados Unidos in collaboration with the Biblioteca Nacional de España.

 

 

This exhibition shows the contribution of Spain in the construction of the territory, the landscape and the cities in the United States from the first foundations to the present day. This influence is mainly shown by the cartographic funds treasured by the Spanish National Library.

 

 

On the walls, maps are displayed along with information panels that divide the contents of the exhibition thematically. The whole exhibition is distributed following a black line that runs along the wall perimeter and serves, as well, as a link between the different contents. the walls alternate the maps with information panels that divide the contents of the exhibition thematically. All of it is distributed around a line that runs along the entire exhibition perimeter, which serves to house the informative posters of the pieces and as a link between the different contents.

 

 

Indissoluble carried out the concept, design and production of the exhibition with a modular construction system performing as a central exhibition element. The 150 metal cubes of 1mm aluminum plate, made from 12 laser-cut pieces, show in their faces contents related to the exhibition and also create a permeable division in the room. This allows the visitor to enjoy the exhibition  without feeling wedged in a labyrinth of white walls.

 

 

 

 

 

The video installation “The Spanish border in North America” ​​shows the history of the United States through the evolution of its borders from birth to the 20th century, while “The Spanish language in the American geography”, a spectacular installation with a length of more than 6 meters, shows, with colored threads, the influence of the Spanish language in the United States through its toponymy.

 

 

Indissoluble has also designed the catalog and the website.

 

 

Client:
Fundación Consejo España – Estados Unidos

Data:
From 4th July to 12th October 2014

Direction:
Juan Roberto Vásquez
Jordi Hernández
Project direction:
Cristina García
Miriam Ribuffo
Camilo Casacuberta
Graphic design:
Chiara Ricci
Production:
Marco Vásquez
Photography:
Pablo Pariente