Repsol Stand. Fair World Petrol Congress Madrid
Repsol YPF
Madrid, Spain
Repsol YPF stand proposal for the World Petrol Congress in Madrid.
Formally, the composition of the stand expresses at the same time two apparently divergent concepts, such as high technology and nature. On one hand, we find an organic, geological form, in which we can enter and discover surprising points of view, such as entering a cave, or better, into a gorge. Playing with the metallic finishing and the corporate orange color of Repsol, we can express these two concepts, a synthesis of Repsol in some way. On the other hand, we find a pure form, the large table, which, in a single element, incorporates a multiplicity of functions (places to rest, exhibition and product support). It expresses an artificial, controlled form, where technology becomes friendly and accessible (it is an element of low height that invites to approach it and touch it). The stand is attractive from any view point and invites you to visit it. It is not established as a closed stand where you have to enter. It is more like a square with large sculptures, where the visitor can sit and relax in the social area seats, without feeling overwhelmed and with “a lot of space” around.
The distribution of the stand is divided into four transversal strips:
1. CORPORATE RESPONSIBILITY AREA
Brand information is displayed on the exterior face of the stand. They are the first concepts with which the visitor is.
2. AREA OF INNOVATION
It is located in the space between the two large structures that make up the core of the stand, where the visitor dives into an immersive orange space. Through TFT screens, the most innovative projects developed by Repsol will be exhibited.
3. SOCIAL AREA
The strip between the large structure and the entrance table contains social areas, rest areas, conference areas, and VIP room. It also houses computers with access to the Repsol YPF website.
4. SERVICE AREA AND BENCHMARKING
Incorporated on the table, it contains physical samples of products and services, as well as the racing bikes of the Honda Moto GP team.
