Telefónica Stand at Mobile World Congress 2019

Telefónica
Barcelona, Spain

Telefónica, the Spanish leader and one of the largest telephone operators and mobile network providers in the world, commissioned a group of companies to design and build their stand for the latest MWC (Mobile World Congress), the world’s largest exhibition for the mobile industry, held once a year in Barcelona (Spain).
Indissoluble was in charge of the construction of the triangular pieces that cover the entire stand and the main logo. These backlit triangles are made of poplar wood and inside they house RGB lamps. Thanks to an interactive led mapping created for the event, they interpret graphically the data that is collected throughout the stand by means of several NFC sensors that are delivered to the public when entering it. Through touch screens visitors can answer a series of questions whose data is interpreted later and this led mapping is created. In this way the stand becomes organic, alive and in permanent change.